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Russie - TAG Heuer lance loffensive | Sector Information
Aux antipodes du bling bling, une nouvelle generation de Russes s'aventure dans le luxe et experimente le statut confere par certaines marques horlogeres. Une aubaine pour TAG Heuer qui, deux ans apres avoir reactive sa distribution en Russie, tire son epingle du jeu dans un marche en pleine expansion. Avec une progression a trois chiffres, la marque, grace a un ensemble d'elements intelligemment agences, depasse ses esperances les in addition folles en termes de vente? , confirme Fran? ois-Xavier Hotier, directeur du marche russe et CEI pour TAG Heuer.
La chanteuse Tanya Tereshina dans son dernier clip où elle porte une Microtimer?. Elegante, sportive, mais relativement abordable, la marque, dont le c? ur de cible sont les cadres moyens, se place dans un creneau qui a tout pour plaire a une clientele fashionable et avide d'occidentalisation et de bon go? t. Elle arrive au bon moment pour incarner une nouvelle magnificence dans la Russie qui adjust. Aussi, TAG Heuer n'hesite pas a innover dans ses choix de product placement? sous la houlette de l'agence genevoise Propaganda GEM et multiplie les apparitions dans des clips branches, des emissions tele et surtout au poignet des personnalites du instant.
Ilya Lagoutenko, le chanteur du groupe Mumiy Troll. Dans son clip Kontrabanda? , se cachait une montre TAG Heuer. Dernier exemple en day? Dans le clip d'une chanson du groupe Mumiy Troll et de son emblematique chanteur Ilya Lagoutenko, connu pour ses paroles a l'ironie wonderful, se cachait un modele de montre TAG Heuer qu'il fallait deviner dans le cadre d'un concours lance sur le web. Histoire d'associer le nom de TAG Heuer a un personnage branche et aussi d'inciter les internautes a se ruer sur le website officiel de la marque pour trouver la alternative. En une semaine, ils ont ete des milliers a le faire, decouvrant le modele Monaco? grace au clip Kontrabanda?. Au poignet des poupees russes Additionally explicite encore: la presence marquee de modeles de montres TAG Heuer dans le clip de Tanya Tereshina, numero 1 au top 10 durant des semaines. Un minute de sensualite desespere, où la chanteuse se dehanche lascivement tout en partageant ses peines de c? ur, une Microtimer? au poignet. Difficile de rater la donzelle, sa montre et aussi celle de son ex-petit ami ligote sur sa chaise. Faites un tour sur You Tube et sans meme comprendre la langue de Dosto? evski, vous constaterez que l'on ne peut que tomber sous le charme de Tanya et… etre convaincu que TAG Heuer, c'est pas mal du tout…
Anna Semenovich Autre offensive de charme: la pulpeuse Anna Semenovich, une Pamela Anderson locale, dont les dons pour le patinage artistique ont contribue a l'eclatante notoriete. Pas farouche pour un rouble, elle s'exhibe en TAG Heuer sur de nombreuses couvertures, remark des lors ne pas succomber a ses charmes? De maniere moreover classique, la marque joue sur le tableau des liens historiques exhumant les liens qui l'unissent a la Russie. Notamment en rappelant que durant la Seconde Guerre mondiale, TAG Heuer fournissait des chronographes aux officiers artilleurs de l'Armee rouge, et qu'elle fut chronometreur officiel des Jeux olympiques de 1980. Un marche tres dynamique Tout le secteur horloger vous le confirmera: le marche russe decolle. Chaque mois est un nouveau record? , precise meme Fran? ois-Xavier Hotier. Les exportations horlogeres suisses vers la Russie ont explose depuis le tournant du millenaire, passant de 40 a 205 hundreds of thousands de francs entre 2000 et 2006. Pays de contrastes mais aussi d'une economie en voie de normalisation, la Russie et ses alentours (CEI) connaissent un marche tres dynamique des montres au-dessus de 6000 euros. Et alors qu'auparavant il n'y avait pas ou prou d'offre entre le tres haut de gamme et le bas de gamme, les marques horlogeres jouissent desormais de nouvelles niches intermediaires. Cet etat de fait permet a une marque comme TAG Heuer d'interesser toute une clientele moderne et normalement fortunee qui investira dans un modele tournant autour de 3500 euros? , commente Fran? ois-Xavier Hotier. Acteurs, gens du petit ecran, sportifs et artistes n'hesitent pas a devenir des amis de la marque?. Certes les ambassadeurs officiels ont leur part a jouer, mais etonnement, une Maria Sharapova, pourtant monnayee a prix d'or en 2004, n'appara? t que rarement dans les publicites presentes sur le territoire russe. Le relais de la campagne What are you currently made from etant principalement tenu par… Brad Pitt. Caroline Gozzi Tribune des Arts - Octobre 2008 - No. 365 CRYSTAL MAGIC: CARTIER Provides THE ASTROTOURBILLON CARBON CRYSTAL
While in the male-dominated, testosterone-fueled globe of replica watches and watchmaking, it is easy to believe that the creativity and drive to innovate have to be an completely male area. But a person on the most inventive and fertile minds inside the watchmaking entire world belongs to Carole Forestier, who at present plies her trade because the mastermind at the rear of the development of recent actions and replica watches for Cartier. Cartier could evoke images of its iconic Tank, Santos or Pasha replica watches, or on the icy blend of platinum and diamonds which it pioneered while in the starting of the twentieth century, but recently the timepieces in its Fantastic Watchmaking Collection-developed beneath Forestier's watchful eye-have garnered it newfound regard and recognition for what insiders have recognised all along: the world's most famous identify in jewellery can be a force to become reckoned with in watchmaking.
In tandem with developing new replica watches for its Wonderful Watchmaking Collection—a selection which includes anything from exotic tourbillons much like the Astrotourbillon to superbly conventional perpetual calendars to never-before-seen difficulties like its Astroregulateur—Cartier and Carole Forestier have also pursued innovations in materials and essential replica watch style which yielded, in 2009, the outstanding strategy enjoy recognized as ID A single. ID A single was designed to be the main mechanical observe in the planet to wish no adjustment for accuracy-either at preliminary assembly or in the course of true operation-by a watchmaker. To obtain this, it utilized new elements, which includes a type of synthetic diamond dubbed Carbon Crystal, as well as a hairspring manufactured of the exotic glass/ceramic composite termed Zerodur, which was at first created for use in enormous astronomical telescopes.
Photograph courtesy TimeZone.
Float: THE HYT H1
From time to time you might be suitable and sometimes you are incorrect, and when you are completely wrong, a public mea culpa is sweet to the soul. I acknowledge it: once i to start with saw pictures with the hydromechanical check out from HYT, my initially ideas weren't complimentary.
How completely wrong I had been. Ironically plenty of my mind was improved in Las Vegas, where by I used to be sitting down within the Wynn when HYT's CEO Vincent Perriard himself breezed by, noticed me and stopped. He had a prototype on the HYT H1, and showed it to me with unadulterated glee.
I had been hooked. The reality is, you cannot really like intelligent devices that tell time with no obtaining hooked on H1. By far the most interesting section of the observe, needless to say, is the fact fluid sign of time. Here is how it works: time is revealed from the meniscus-the surface-tension formed end-of a luminous environmentally friendly fluid flowing by way of a transparent tube set around the periphery from the dial. The trick is usually that there are truly two fluids: a person will be the obvious inexperienced fluid that exhibits the hour, and also the other is actually a transparent fluid that usually takes up the remaining room during the tube.
Two bellows related to opposite finishes in the tube work as reservoirs for the fluid; since the a single containing the clear fluid expands, the one made up of the fluorescent fluid contracts, advancing the fluorescent fluid as time passes. The whole technique is hence closed and hydro-dynamically secure. The two fluids have molecules with opposite electrical prices to circumvent them from mixing.
There is a standard minute indicator to the dial, as well as a power reserve indicator and a turbine-like disk demonstrating the jogging seconds. Change the observe more than, and also the superbly intended motion is exposed. It has been supplied a incredibly traditional complete, which put together with all the bellows process and weird motion architecture gives the observe a kind of steampunk charm that i found right away irresistible.
Photograph courtesy HYT.
Space ODYSSEY: THE Incredible OMEGA SPEEDMASTER Professional
Haute Time's stock in trade, as our typical visitors know, is the new plus the slicing edge. But at times it is really well worth looking back again at replica watches that are not simply a section of background, but have helped make heritage occur.
The Speedmaster Specialist is definitely the working replica watch par excellence, and it was designed using an knowledge that superior aesthetics make forever utility. Just like the previous Leica rangefinder cameras, the Speedmaster's fantastic aesthetics ended up the end result of an insistence on form-follows-function integrity.
The 1st Speedmasters have been launched in 1957, and they had been developed at first for automotive fans, not to be used in aviation. And it goes without the need of declaring, they were not designed for use in outer house. It was in house, however, which the Speedmaster acquired the nickname by which the fundamental model—still in output, with only insignificant modifications after every one of these years—is recognised: the Moonwatch.
The Speedmaster was worn by Gemini and Apollo crews, and also Apollo-Soyuz and Shuttle crews; it truly is experienced by NASA for all manned space flight and was the 1st enjoy worn around the moon. It continues to be the one check out at any time flight skilled by NASA for EVA (that is, dress in over the outside of a spacesuit when exterior a spacecraft).
Probably the most popular instant inside the Speedmaster's history, not surprisingly, was throughout the ill-fated Apollo 13 mission. As we all know, an explosion crippled the spacecraft, forcing the crew to use the attached Lunar Module as being a lifeboat. Without having battery energy for cabin instruments, the crew had no method of timing essential program correction engine burns aside from their Speedmaster chronographs-which worked so very well that Apollo 13's splashdown was only four miles from your recovery ship Iwo Jima.
Probably the most amazing portion of the tale? You are able to nevertheless get it right now. Not just a component of look at historical past but a component of yank background alone, the Speedmaster Professional-the basic Moonwatch, reference 3570. 5000, in stainless steel-is like no other enjoy on this planet or off it.
Picture courtesy Omega.
Major With the Match: AUDEMARS PIGUET INTRODUCES THE LEO MESSI Restricted Version ROYAL OAK CHRONOGRAPH
You will find an magnificence to soccer that makes it a all-natural ally to the environment of high-quality watchmaking. The incredible finesse the game calls for of its players finds its counterpart from the taming of electrical power and precision intimately of mechanical watchmaking, where by flawless execution is just not a rarity nevertheless the standard.
Leo Messi is undoubtedly an incredible athlete: born Lionel Andres Messi in Argentina in 1987, he performs for FC Barcelona and is particularly the captain on the Argentine countrywide crew. A winner of various awards and accolades for his accomplishments as being a participant and leader, several colleagues and supporters alike have termed him probably the greatest, if not the ideal, soccer gamers alive.
His partnership with Audemars Piguet is as passionate as his activity. Messi gained his to start with Royal Oak like a reward from the managers of his club in 2005, began collecting Royal Oaks enthusiastically and have become a brand ambassador in 2010.
Most a short while ago, Audemars Piguet and Messi have introduced their collaboration on his 1st limited version series of replica watches for AP: the Leo Messi Minimal Edition Royal Oak Chronograph. It is essentially 3 replica watches: five hundred in steel, 400 in pink gold and only one hundred in platinum. The replica watches are not Royal Oak Offshores, but genuine Royal Oaks; nevertheless, unusually, they may be currently being delivered with straps rather compared to the signature metal bracelet.
A element shared by all a few replica watches may be the presence of a bezel designed of tantalum, an exotic steel that's very hard (six. five within the Mohs scale) and in addition exceptionally proof against corrosion. Tantalum is observed by chemists for its capability to resist virtually any acid. Its blue-gray luster provides the replica watches an idiosyncratic attract amongst the more standard, metal bezel versions. Inside could be the additional flat selfwinding chronograph motion Audemars Piguet calibre 2385, presenting a 40-hour energy reserve.
Its toughness and discreet but unique elegance help it become a fitting horological homage to Leo Messi.
Picture courtesy Audemars Piguet.