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You are launching an RM 50-01 in partnership with the Lotus F1 Team and Romain Grosjean. What does this partnership involve? We have a contract with the Lotus Formula 1 team and with its drivers. We are introducing a replica watch bearing its name and that of Romain Grosjean at this SIHH, equipped with a G-Force Meter and featuring the new material we are presenting, NTPT. This carbon-based technology stems from the production of sails for racing yachts. Tim Malachard. RM 50-01 Richard Mille It is still possible to enjoy clear visibility in the world of F1 alongside the all-pervasive presence of Rolex in this sport? Yes, because our association is with the drivers, to develop products with them - just as we did for Felipe Massa. At that time, his team was partnering another brand, which didn't stop us working together. We are interested in the sportsmen themselves and we have indeed just launched a partnership with Alexis Pinturault, one of the most promising young French skiers, who just won the slalom ski race at Wengen last Sunday. And what about the partnership with Natalie Portman? The partnership agreement was signed in 2012, but it took two years to create the replica watch bearing her name, the RM 19-01. It represents one of her favourite symbols, the spider. We like it when our partners share their emotions with us and tell us what they like. So 2014 is a year dedicated to women at Richard Mille It's doubtless going to be a big year for women internationally, so we are taking the opportunity to launch several new replica watches in our ladies' collections. The latter account for 20% of our production, but we think that figure could in time reach 30 to 35%. With our new materials, such as white or chestnut brown ceramics, and our bracelet on the RM 07-01 model, we certainly have some features that are liable to appeal to women. What's so special about this bracelet? For the time being, it's intended for ladies, and it meets all Richard Mille criteria - meaning it is complex, extremely well finished and perfectly integrated with our cases and their distinctively curved shapes. Richard Mille has always been very sensitive to wearer comfort. RM 07-01, with its metal bracelet Richard Mille For the first time, visitors to your booth are forbidden to take pictures. Why is that? We have always been open to this principle. A lot of people like to take snaps of absolutely everything. Even with a smartphone, you can get impressive results. But some of them are used to feed the fake-watch market and so we want to protect the brand and our clients. Could you give us a few current business figures? This year, we will produce about 3,400 replica watches, compared with less than 3,000 in 2013. Our turnover for 2013 was 123 million Swiss francs and we are aiming for 150 million in 2014. Our average price increases year on year and is now over the 110,000 € mark. We sell what we produce and our order book is full. What's the geographical spread of your activity? China represents less than 3% of our turnover, and we want to develop it - that is indeed our goal this year. The rest is pretty well balanced, just as Mr Richard Mille himself has always wished it to be: 40% in Asia, 30% in Europe and about the same in America. We are going to open another 8 to 10 boutiques, including in London, Jeddah, Beijing and Shanghai, after opening several last year in locations such as Las Vegas and Macao. RM 36-01 Richard Mille RM 60-01 Richard Mille Push release
Author Paulo Coelho and Franco Cologni, President of the FHH.
Fondation de la Haute Horlogerie
Exactly what are luxury's values? Has Swiss watchmaking place economic crisis driving it? So how exactly does it reconcile the web revolution with its classic method of conversation and distribution? So many inquiries and a great number of issues to get a occupation whose major figures achieved on April 29th in Geneva at the 2nd Forum de la Haute Horlogerie, organised because of the Fondation de la Haute Horlogerie (FHH) within the theme, Time and energy to Rethink. Immediately after 18 months of crosswinds that have left their mark on Switzerland's third-largest export market, the good news first. Indeed, the economic restoration is gaining traction, commented Remy Bersier, member on the Financial institution Julius Baer Executive Board, and is particularly pulling the replica watch sector with it, as export figures for March 2010 ensure (+33%). Indeed, luxurious will often exist. It is actually, inside the look at of Vincent Bastien, assistant professor at HEC Paris, "consubstantial to Man" and, as Valery Giscard d'Estaing, former President of France, observed, the uppermost layer of economic activity, an expression of innovative genius along with a focus of lifestyle. Yes, Swiss timepieces are symbols of excellence, the function of a "bunch of maniacs," from the tongue-in-cheek words and phrases in the photographer Oliviero Toscani.
Oliviero Toscani.
Fondation de la Haute Horlogerie
The electronic explosionThis excellent news should not, having said that, mask the brand new paradigms of a transforming environment, significantly the job now performed from the Internet and fast-growing social networking sites. "We're in the course of a electronic explosion," commented Frank Vivier, CEO of Columbus Enterprise Capital. "Internet is destroying conventional business enterprise designs. With no an satisfactory reaction to what was, simply a several decades back, viewed as an enemy; and not using a convergence on the virtual and materials worlds, brands can get still left at the rear of. " Not everyone seems to be concerned concerning this advancement happening alongside regular distribution networks. For Fran? ois-Paul Journe, e-commerce is "unthinkable and wholly incompatible with my strategy for performing. Private client interactions are portion of luxury and anything our margins need to allow for. "This is the many much more legitimate as collectors, Fine Watchmaking's foremost consumers, are lots of one of a kind persons with their own motivations, seeking intrinsic values, as outlined by Thomas Mao, creator of ThePuristS. com, "which would not rule out working with the online market place to have to learn them superior. They are really possibly brands' most effective friends, due to the keenness they might spread across the net. They will be their worst enemies also, when the item lacks integrity. " This integrity, declared the creator Paulo Coelho, will have to express alone through an honest and dependable tactic that displays the designer's soul.
Valery Giscard d'Estaing.
Fondation de la Haute Horlogerie
Motivating factorsThere are lessons being acquired from very last year's crisis, as being the author Nick Foulkes pointed out: "not a great deal of as a result of the disaster by itself but for your decadence that arrived in advance of it. " Hardly concealed by this vanity were the troubles encountered in creation. Because the economic climate recovers, will a similar complications return, sparked by a shortfall in pieces and movements? "If watchmaking is usually to deficiency 1,000,000 movements within the more or less small phrase, this might be considered a great indication," commented Jean-Claude Biver, CEO of Hublot. "An further inspiration and evidence which the luxurious market however has enormous possible, infinite likely even in capitalist societies including ours that make purchasing electrical power. "
Jean-Claude Biver, CEO of Hublot, and Klaus Schwab, founder and president in the WEF.
Fondation de la Haute Horlogerie
"More audacity, less arrogance," summarised Franco Cologni, President on the FHH, in the facial area of what Pierre-Fran? ois Unger, Geneva State Councillor in command of the economic system, called "the terrorism from the instantaneous" that destroys values. Fine Watchmaking, that has conquer crises, wars and revolutions for the duration of its 250 year background, is within the cusp of a new century of change… availing itself of its property as a "conferee of creation"!