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Push releaseOn eleven November 2011, in the prestigious replica watch with the Calendar year night organized by the Ringier Group in Geneva, TAG Heuer was 2 times acclaimed by an audience of over 450 personalities in the world of watchmaking and from communications. The Mikrograph, the 1st chronograph to exhibit a person hundredth of a second, because of a central hand, was awarded the ideal replica watch on the yr through the general public, whilst the campaign that supported its launch was awarded the ideal Campaign prize. Frustrating recognition to the model, the only real a person who experienced 2 times the prospect to get around the podium.
The Mikrograph wins the public prize?
TAG Heuer
"I am amazingly very pleased of my people: those that designed the Mikrograph likewise as people who intended the advertising visuals that made it stand out. For these types of an modern watch, we wanted a campaign that might also split the mould, by considerably staging the idea of precision in an initial and creative manner" declared Jean-Christophe Babin, Tag Heuer's President and CEO. Designed, patented, created and manufactured fully while in the TAG Heuer Haute Horlogerie workshop at La Chaux-de-Fonds, the Carrera Mikrograph 1/100th marks a milestone inside the watchmaking business: thanks to an escapement beating at 50hz, or 360,000 vibrations one hour, its central hand can measure and screen time with 100th of a second precision. This is the main TAG Heuer innovation, confirming the brand's leadership inside the mastery of higher frequency as well as measurement of infinitely tiny intervals of your time.
TAG Heuer campaign
TAG Heuer?
Mechanical innovation serving supreme precision has consequently been the motive force from the enhancement from the Mikrograph. Two constrained editions had been released that you can buy with one hundred fifty pieces every single, a person by using a brown central dial and the other in anthracite grey,. To woo the lover of beautiful timepieces, the advertising and marketing visuals needed to be as creative, avant-garde and unforeseen as being the solution they had been advertising. It was important to pay tribute for the art of watchmaking and on the very same time deliver an easy information : substantial precision. And what is a lot more specific than nature alone, just what exactly could be far more original than reproducing nature's greatest perfection making use of replica watch parts? Created with CLM BBDO, the TAG Heuer promotion company, the marketing campaign gained the approval of the jury of interaction specialists who were ready to appreciate the poetry and refinement from the visuals and grasp the importance in the quick of time represented in that creative way.
TAG Heuer marketing campaign
TAG Heuer
TAG HeuerTAG Heuer celebrates "150 a long time of Motor Racing" in 2011. Launched in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has established several big milestones of high-end watchmaking, specifically in the sphere of chronographs and ultimate precision. Now, one among the most important and most wished-for makes while in the luxury replica watch sector, the Swiss legend attracts on its active engagement on the globe of athletics to create the most exact timing devices and replica watches on the earth. TAG Heuer is the to start with watchmaker to grasp luxurious chronographs with the unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of the next. From the Olympic Games from the nineteen twenties to its job as formal timekeeper for Method Just one during the 90s and also the famous Indy five hundred race currently, TAG Heuer, inside a frequent quest for innovation, excellence, functionality and status, proceeds to intention ever increased. This is certainly mirrored in its partnerships with F1 crew Vodafone McLaren Mercedes and its Planet Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Several hours endurance race, along with the Automobile Club de Monaco and its Grand Prix. Now actively engaged from the Monaco Grand Prix, the Le Mans 24 along with the Indy 500, TAG Heuer is ''Mastering Speed'' on motorsport's three most iconic racetracks. A lot more than ever, the model epitomizes status and functionality via lively partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis winner Maria Sharapova. TAG Heuer can be a privileged member of the Fondation de la Haute Horlogerie (FHH), quite possibly the most distinctive club within the Swiss watchmaking business. The most recent additions on the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss made, integrated column-wheel chronograph movement that pays tribute towards the unique Heuer oscillating pinion of 1887, certainly one of the brand's first patents and also a big benchmark in present day watchmaking; The TAG HEUER CARRERA 1887 CHRONOGRAPH, named the 2010 Swiss replica watch in the Yr within the Grand Prix de l'Horlogerie de Geneve's prestigious "La Petite Aiguille" ("Small Hand") classification ; and also the TAG Heuer Carrera Mikrograph 1/100th 2nd Chronograph, the primary ever column wheel integrated mechanical chronograph with 1/100th of the second display screen by a central hand, which pays tribute to your legendary Heuer Mikrograph stopwatch of 1916. TAG Heuer's "150 Years of Mastering Speed" celebrations in 2011 commemorate the brand's unrivalled heritage in motor sporting activities, which involve this sort of historic contributions as the 1911 patent for 'Time of Trip', the world's 1st dashboard chronograph. As aspect of the celebrations, a unique exhibition showcasing TAG Heuer's biggest racing partners and motorsport-inspired timepieces will tour main towns and racing capitals. Four-time F1 Planet Winner Alain Prost, a friend of the manufacturer considering that the 1980s, could be the "Mastering Speed" Particular Ambassador. Excellent news for our British audience! REVOLUTION United kingdom can make its debut on newsstands to the 4th of April 2014. Do look out for it!In the meantime, I speak to Sophie Furley, Editor of REVOLUTION United kingdom to see more details on what to anticipate:Adi Soon:Sophie, congratulations around the launch of Revo British isles, are you able to convey to me why Revolution has decided to commence a brand new edition of your magazine during the United kingdom plus the journey on the 1st challenge? Sophie Furley:I think the 1st spark for me arrived in 2012 once i was hunting in excess of the subscriptions for Revolution Switzerland. I was astonished to see what number of people had been subscribing from the British isles, despite the substantial intercontinental postal expenditures. I realized that we weren't only sending bins and boxes of magazines for the Uk for distribution, but that there was a real desire in watchmaking in the United kingdom. A couple of months right after this, I'd the chance to stop by London's SalonQP the place I fulfilled many of my Swiss watchmaker close friends who have been raving to me regarding how proficient they identified the British persons for being about watchmaking. I keep in mind just one watchmaker telling me "This is very little just like the present in Paris in which all people just will come and admires the dials, the British individuals seriously understand and appreciate mechanical watchmaking". It absolutely was a happy second for me becoming British along with the next spark that lit the fireplace. I spoke to Revolution's founders, Wei Koh and Dr. Bruce Lee, who not known to me at the time, experienced also been organizing a Uk edition. Adi Soon:What has the reaction been like in the replica watch business and replica watch prospective buyers within the Uk? Sophie Furley:The response with the brands is amazing; all people is thrilled about Revolution coming on the Uk. I can not wait around to hear in the viewers once the journal arrives out subsequent week their response is often our guiding light. Adi Before long:British watchmaking has noticed a robust resurgence of curiosity; will this become a subject matter that you will deal with? Sophie Furley:We've got focused an entire column to British watchmaking referred to as BRIT watch. This section will likely not only look at British replica watches, but will also "watch Britain" so to talk. We're going to be showcasing the large British names in addition to smaller sized impartial watchmakers, and also the British people who are bringing their own personal method of magic towards the environment of Haute Horlogerie, both of those during the British isles and overseas. Adi Soon:Some individuals might not know this, however, you are actually British inspite of staying the Editor of Revo Swiss, prior to Revo Uk came out. How will you sense about Revo eventually coming to your region within your beginning? Sophie Furley:I have been an avid magazine reader ever because I had been a youngster and that i have fond recollections of going to my local newsagents with my father every Saturday early morning and selecting a magazine. I am aware that looking at Revolution on those people pretty very same cabinets will probably certainly be a very distinctive moment for me. I will be sure to write-up a photo on Fb of me keeping the magazine up seeking all-proud using a foolish grin!Adi Shortly:You possess a extremely powerful crew with deep working experience in the replica watch field. Could you introduce themSophie Furley:We have now an incredible new crew while in the British isles, setting up with Ken Kessler that's a person of your most experienced and good replica watch writers inside the planet and that is not just journal advertising and marketing converse he really is!? Ken is Editor-at-Large for Revolution United kingdom, but additionally for all our editions around the globe. Ken is joined by Tracey Llewellyn, that is Revolution UK's Controlling Editor and an very talented writer whose tales train me something new every time I read through them. On the professional side I have the satisfaction of functioning with Nick Edgley that is a person in the most enthusiastic and dynamic persons I've at any time had the enjoyment of operating with, not to mention a real professional at assisting us make Revolution a success story in the United kingdom. And with no seeking to try and do the complete "Oscars" speech, I've to state that Revolution United kingdom would not happen to be doable devoid of the rest of the crew operating powering the scenes in Singapore, Switzerland and also the U. s. who work so really hard to generate Revolution the final word replica watch magazine within the entire world. Adi Before long:Do give us a touch of what to look out for in this particular challenge, what are the highlightsSophie Furley:There is truly anything for everyone inside our initial issue, regardless if you are just finding interested in replica watches or are a qualified collector. About the deal with we have now Piaget's new Altiplano 900P that has broken the earth history for that thinnest handbook timepiece from the environment; Ken normally takes us on an educational journey about amassing timepieces, beginning with Cartier; Tracey shares with us a death-defying experience with Bremont, and you will find a glorious James Bond-style picture shoot showcasing the remarkable skills of our manner and images team…and that is just ten percent in the journal!? The magazine will be obtainable with the BaselWorld media centre for anyone of you at the reasonable, and in newsagents throughout the United kingdom from April 4th. For all of you throughout Europe who also wish to obtain your arms over a copy, sense free to e mail us at subscriptions revolution-press. comRead Revolution Global Digital Editon on iPad, Android or desktop while using the Zinio newsstand application. Also, remember to observe us on Fb, Youtube, Flickr and Twitter