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With the first spring days of 2013, there was much talk of a revolution in the replica watch business model, with the opening of the world's biggest replica watch store. While the industry is accustomed to records, this is a truly unique case, a sort of replica watch megastore. And in addition, this watchmaking temple opened in Paris, which is not only the world capital of luxury, but above all the number one tourist destination in the world. The objective was clear: Bucherer, its operator, was targeting passing trade. Six months later, a dramatic turn of events took place for one of the most visible tourist nationalities, that of Chinese origin. Two successive laws changed the economic landscape of the capital. The first was the legal modification of the way tour operators function. Henceforth, the latter were no longer allowed to impose a compulsory stop of their buses in front of commercial enterprises. This was a hard blow for Printemps, Galeries Lafayette and others… such as Bucherer. Then another Middle Kingdom law put an end to political gifts. Many replica watch brands benefited considerably from this custom which evaporated in a flash. So the Bucherer replica watch megastore did not start out under the best of conditions. And all under the cautious eye - to say the very least - of the local retailers. The vast staircase in the original building has been preserved. Bucherer has placed its stamp on it with an entwined 8, referring to the year of its creation - 1888. Bucherer So what is happening one year on? The first finding stems from a simple observation: the shop is still in place, it has exactly the same number of brands (23), salespeople (100), and is upholding its gamble of offering a very wide spectrum of opening hours. "Entering Bucherer is less intimidating than going into brand boutiques" "We are open from 8am to 8 or 9pm, six days a week" says Nathalie Celia, executive director of Bucherer, France. "Early morning is ideal for local clients who can stop and have a coffee before going to work. In the evening, we give them a moment when they can unwind before going to the theatre for example. This range of opening hours allows us to enjoy the benefit of key periods such as the Golden Week, the festive season etc. ". And outside these periods, in other words, during most of the year? "It's a gamble on the long term," admits Nathalie Celia. Adjustments along the wayThis immensity has nonetheless required a few adjustments. The main one was with respect to personnel. Initially, each salesperson was specialised in their own brand. The advantage: perfect product knowledge. The downside: as soon as the client moved corners or, worse, floors, he changed advisors. With 23 brands in the boutique, the game rapidly turned into musical chairs. In order to remedy this, Bucherer implemented a tough training formula: 15 courses in a single year for each salesperson! Today, all are versatile, without having lost touch with their original brand. A year later, the recipe is working well. The salespeople can accompany their clients wherever they go. And in addition, there is a very low staff turnover. Bucherer enjoys telling the story of the two salespeople who handed in their notice … and came back some time later. Each corner has been streamlined to ensure the overall harmony of the sales area. Bucherer Competing turfsIn April 2013, critics also questioned the kind of collections presented at Bucherer. It was a unique case of a megastore offering 23 brands, all - or nearly all - of which had a dedicated boutique a few hundred metres away!A year later, Bucherer has found its feet in two ways. The first, by presenting the complete collections. As a result, one can find every Blancpain, Longines, Vacheron Constantin, Girard Perregaux, IWC and Piaget, give or take a couple of models. The second is that, in some instances, certain pieces can only be found at Bucherer. "This is the case with Roger Dubuis, for whom we are the only depository for certain exceptional timepieces," emphasises Nathalie Celia. This is a position that is however facilitated by the fact that Roger Dubuis does not have its own boutique in Paris that might wish to hold on to such pieces for itself. The final element that has appeared over the months is the Bucherer ecosystem. What exactly does that mean? The term refers to the brands that have congregated around the Parisian giant. Cartier, firstly, which is an integral part of the megastore, but with its own entrance and completely autonomous management. Then TAG Heuer, which is not managed by Bucherer but is physically adjoined to it. And finally, Omega, located just opposite, without any connection to Bucherer, but which undeniably benefits from its influence. All share the same clients as well as a few thornier issues, such as the prevention of watchmaking banditry, which has become a favourite national pastime just a few metres away on the Place Vend? me. Let me seduce you! I would like to show you the ideal on the finest of what IWC will be able to manufacture. They are fascinating insights with regard to the difficulties designed in Schaffhausen. Today, with this HD-video I do get started a series of 7 HD-videos produced in cooperation with IWC in Schaffhausen. Watchmakers, engineers, the R D office, merchandise supervisors, the museum curator and executives of the iconic Swiss replica watch manufacturer teamed up for this movie generation. They all alongside one another will now offer you some serious captivating insights Today's episode amount one is with regards to the globe from the tourbillon. The subsequent 6 episodes will then go online at watch-insider. com often at 17:00 CET:Friday, 29. eleven. >> Episode twoFriday, 06. 12. >> Episode threeFriday, 13. 12. >> Episode fourFriday, 20. 12. >> Episode fiveFriday, 27. 12. >> Episode sixTuesday, 31. 12. >> Episode 7 (not on Friday due to New Year's Eve :-))Thank you IWC Schaffhausen!I feel honored and I am very proud that we could realize these seven HD-videos jointly. Thanks' to all of you that actively participated in the manufacturing with the 7 episodes, including the very professional acting film crew. My personal special thank goes to Marion Willam from IWC Schaffhausen, since she was responsible for the project from A to Z. Marion you did a great job! Chapeau! Marion you are the most beneficial! Enough words now Please enjoy the first episode in the Man's Guide to Haute Horlogerie, dedicated to the tourbillons generated in Schaffhausen by IWC. Good to know: Once you started the HD-video you may enlarge it dramatically. Just move your pointer over the right upper corner to choose the screen size you wish I am looking forward to get your feedback! Please allow me to know if you liked the first episode