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Push releaseOn eleven November 2011, in the prestigious replica watch with the Calendar year night organized by the Ringier Group in Geneva, TAG Heuer was 2 times acclaimed by an audience of over 450 personalities in the world of watchmaking and from communications. The Mikrograph, the 1st chronograph to exhibit a person hundredth of a second, because of a central hand, was awarded the ideal replica watch on the yr through the general public, whilst the campaign that supported its launch was awarded the ideal Campaign prize. Frustrating recognition to the model, the only real a person who experienced 2 times the prospect to get around the podium.
The Mikrograph wins the public prize?
TAG Heuer
"I am amazingly very pleased of my people: those that designed the Mikrograph likewise as people who intended the advertising visuals that made it stand out. For these types of an modern watch, we wanted a campaign that might also split the mould, by considerably staging the idea of precision in an initial and creative manner" declared Jean-Christophe Babin, Tag Heuer's President and CEO. Designed, patented, created and manufactured fully while in the TAG Heuer Haute Horlogerie workshop at La Chaux-de-Fonds, the Carrera Mikrograph 1/100th marks a milestone inside the watchmaking business: thanks to an escapement beating at 50hz, or 360,000 vibrations one hour, its central hand can measure and screen time with 100th of a second precision. This is the main TAG Heuer innovation, confirming the brand's leadership inside the mastery of higher frequency as well as measurement of infinitely tiny intervals of your time.
TAG Heuer campaign
TAG Heuer?
Mechanical innovation serving supreme precision has consequently been the motive force from the enhancement from the Mikrograph. Two constrained editions had been released that you can buy with one hundred fifty pieces every single, a person by using a brown central dial and the other in anthracite grey,. To woo the lover of beautiful timepieces, the advertising and marketing visuals needed to be as creative, avant-garde and unforeseen as being the solution they had been advertising. It was important to pay tribute for the art of watchmaking and on the very same time deliver an easy information : substantial precision. And what is a lot more specific than nature alone, just what exactly could be far more original than reproducing nature's greatest perfection making use of replica watch parts? Created with CLM BBDO, the TAG Heuer promotion company, the marketing campaign gained the approval of the jury of interaction specialists who were ready to appreciate the poetry and refinement from the visuals and grasp the importance in the quick of time represented in that creative way.
TAG Heuer marketing campaign
TAG Heuer
TAG HeuerTAG Heuer celebrates "150 a long time of Motor Racing" in 2011. Launched in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has established several big milestones of high-end watchmaking, specifically in the sphere of chronographs and ultimate precision. Now, one among the most important and most wished-for makes while in the luxury replica watch sector, the Swiss legend attracts on its active engagement on the globe of athletics to create the most exact timing devices and replica watches on the earth. TAG Heuer is the to start with watchmaker to grasp luxurious chronographs with the unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of the next. From the Olympic Games from the nineteen twenties to its job as formal timekeeper for Method Just one during the 90s and also the famous Indy five hundred race currently, TAG Heuer, inside a frequent quest for innovation, excellence, functionality and status, proceeds to intention ever increased. This is certainly mirrored in its partnerships with F1 crew Vodafone McLaren Mercedes and its Planet Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Several hours endurance race, along with the Automobile Club de Monaco and its Grand Prix. Now actively engaged from the Monaco Grand Prix, the Le Mans 24 along with the Indy 500, TAG Heuer is ''Mastering Speed'' on motorsport's three most iconic racetracks. A lot more than ever, the model epitomizes status and functionality via lively partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis winner Maria Sharapova. TAG Heuer can be a privileged member of the Fondation de la Haute Horlogerie (FHH), quite possibly the most distinctive club within the Swiss watchmaking business. The most recent additions on the TAG Heuer legacy are: the Calibre 1887, an in-house, Swiss made, integrated column-wheel chronograph movement that pays tribute towards the unique Heuer oscillating pinion of 1887, certainly one of the brand's first patents and also a big benchmark in present day watchmaking; The TAG HEUER CARRERA 1887 CHRONOGRAPH, named the 2010 Swiss replica watch in the Yr within the Grand Prix de l'Horlogerie de Geneve's prestigious "La Petite Aiguille" ("Small Hand") classification ; and also the TAG Heuer Carrera Mikrograph 1/100th 2nd Chronograph, the primary ever column wheel integrated mechanical chronograph with 1/100th of the second display screen by a central hand, which pays tribute to your legendary Heuer Mikrograph stopwatch of 1916. TAG Heuer's "150 Years of Mastering Speed" celebrations in 2011 commemorate the brand's unrivalled heritage in motor sporting activities, which involve this sort of historic contributions as the 1911 patent for 'Time of Trip', the world's 1st dashboard chronograph. As aspect of the celebrations, a unique exhibition showcasing TAG Heuer's biggest racing partners and motorsport-inspired timepieces will tour main towns and racing capitals. Four-time F1 Planet Winner Alain Prost, a friend of the manufacturer considering that the 1980s, could be the "Mastering Speed" Particular Ambassador. Ulysse Nardin not too long ago introduced Randy The large Unit Johnson, amongst the best pitchers at any time to perform America's most loved pastime, as being a corporation model ambassador. Johnson can even be the very first person inside the U. s. to possess a timepiece produced in his honor.
Johnson and Ulysse Nardin CEO, Patrik Hoffmann,? officially introduced the connection at Diamondback Stadium in Phoenix, Arizona on June 4th through a distinctive function to learn The Muhammad Ali Parkinson Center at Barrow Neurological Institute. The massive Unit timepiece, and that is underneath improvement, is going to be unveiled inside the slide and offered at pick out boutiques in late 2012 or early 2013.
Randy Johnson is really a Ulysse Nardin fanatic and is the epitome of excellence over the pitcher's mound, stated Hoffmann. Being a company, our quest should be to be remarkable, and we're thrilled to be teaming up by having an American sports icon, who understands our pledge to ground breaking watchmaking.
Randy Johnson is really a legend in baseball, don't just for his 6'10 stature, and also for his dominant pitching potential during the study course of his 22-year career. He retired from the match in 2009, and his record-breaking data and very long listing of accomplishments have him at the top of the list for Hall of Fame position when he turns into eligible in 2015.
Johnson gained the Cy Younger Award five occasions, is second all-time in overall strikeouts with a file 4,875 batter strikeouts, and is a 10-time All-Star. In 1990, Johnson pitched a no-hitter and fourteen years afterwards threw a wonderful match. On the time, which was just the seventeenth a person at any time pitched in Major League background. He was named Planet Series co-MVP with Curt Schilling in 2001, and he gained 303 games.
I'm honored being an envoy for an organization and manufacturer that offers enjoy enthusiasts like me perfection in good quality, utility and magnificence, mentioned Johnson. I am a big lover of Ulysse Nardin's timepieces, and am really hunting forward to donning the limited-edition 'The Major Unit' enjoy.