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This autumn, Piaget is launching its new web-site showcasing enhanced relieve of use, enriched content and improved interactivity. The glimpse is pared down and restrained. The location is provided together with the latest HMTL technologies for content administration and fast loading. The house webpage orders information and facts hierarchically to ask a guided tour on the site's plainly identified sections.
The positioning provides the brand's background and expertise, and the most current news section is often up to date. Website visitors take pleasure in immediate entry to the check out and jewelery collections. Every single product is often viewed from a variety of angles, or admired within a video. Mechanical hand-wound and automated actions expose their enhancement and operating techniques, although the jewelery creations unveil their aesthetic attributes. People can print the shots or ship them to good friends by way of a direct website link, and an on-line catalog can also be consulted.
Piaget's boutique community could be seen in a look, plus the lookup for the offered level of sale is facilitated by a photograph, an in depth map and a street check out of each, together with the choice to print this details. The customer care service describes wristwatch and jewelry servicing and provides a concierge technique that enables a Piaget adviser to contact shoppers straight, whenever they so desire.
Interactivity starts off in the dwelling web site with inbound links to Facebook, Twitter and YouTube, in addition to a multimedia area enabling speedy downloads of cellphone applications, monitor savers and wallpapers.
Piaget will increase its website by way of the 12 months, introducing several other services that should additional strengthen the ties the model has proven with its clientele.
Stop by the new site at piaget. com, or click on the image underneath. Marie de Pimodan-Bugnon: Piaget is setting a new thinness record with the Altiplano 900P. Why are you continuing to explore this particular avenue? Franck Touzeau: Piaget has always been determined to develop ultra-thin calibres. Ultra-thin expertise is indeed the very essence of our House and we yearly introduce timelessly elegant models reflecting this theme. Even when the trend was all about bulky replica watches, five years ago, Piaget never gave in to that particular siren song. Our strategy built around ultra-thin movements and replica watches is not at all opportunistic, since we have been working in this field for over 50 years. This fact deserves to be made known, because the brand has genuine talent in this domain and yet is not always acknowledged for it, even though all our partners now appreciate Piaget as the master of ultra-thin horology. How did you set about creating the 900P? The philosophy of the House is quite simple: when one has the good fortune to work with ultra-thin calibres, that reality unleashes creativity in terms of the case, the design and various daring developments. This synergy was clearly apparent in the cooperation on this project between our site at La C? te-aux-Fees, which handled the case development, while the Geneva-based design studio strove to find every possible means of reducing the space between the various components inside the watch. The resulting Altiplano 900P is the world's thinnest mechanical watch, featuring a case-back that serves as the movement mainplate. The Altiplano 900P is only 3, 65mm thick. A new thinness record. Piaget Piaget is once again keenly involved in the field of artistic crafts. Isn't this expression becoming a little commonplace? Artistic crafts are part of Piaget's history, since we made our first enamelled replica watches in 1964 and 1965; in 2001, when we began to redevelop this field, we built a partnership with Anita Porchet, who is in my view the world's leading exponent of this art. She is a worthy student of Suzanne Rohr, who was herself apprenticed under the renowned enamellist Charles Poluzzi. For anyone acquainted with the enamelling craft, the kind of communication one sometimes sees these days around certain models is a sacrilege. It's very easy for a brand to lie and say: "we do enamelling too". There is an incredible confusion surrounding these artistic crafts. This segment of the market should show authentic respect for traditions, especially when the expertise has been cultivated for over a century - and in Geneva as well! Who can currently claim to be capable of creating an opalescent enamelled miniature? Very few people indeed, which is a pity because the technique is simply fabulous! "Piaget is a confidential and elitist brand" Skeleton-working is also a Piaget speciality. How are you illustrating it this year? In 2005, Piaget? became the first brand to develop full-set gold skeleton movements. In 2010, others started to hop on the bandwagon, but we soon realised that none of them were capable of gem-setting the functional parts of the calibre. This year, we are introducing a new mechanical hand-wound movement entirely dedicated to women in a full diamond-set 34 mm size. It's a true diamond lacework. We are also releasing an Exceptional Piece, the Piaget Emperador Coussin Tourbillon Automatic Skeleton. Above and beyond the carefully calibrated stones adorning the bezel, this model features the world's thinnest tourbillon movement developed in a skeleton version, set with baguette-cut diamonds for the first time in watchmaking history. This movement is gem-set on the dial side, on the back and also on its profile - a world-first achievement. This is a new way of showing that Piaget is a confidential and elitist brand. We continue to focus on exclusivity and we keep raising the bar in the development of our specific strengths. The movement of the Piaget Emperador Coussin Tourbillon Atimatic Skeleton is gem-set on the dial side, on the back and also on its profile. Piaget