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The start of the mandate of Stephane Linder, TAG Heuer's new CEO, has seen a major milestone: creation of the brand's first manufactured caliber. To be sure, initial work on this commenced two years ago, but implementation really marks a step forward, securing the firm's watchmaking future. Ultimately, the new Calibre 1969 will become one of TAG Heuer's two pillars, along with the 1887. Together, by 2016 they will account for 20% of the chronographs produced by the brand. And that proportion is set to rise rapidly: TAG Heuer is aiming for total integration. As a result, it is set to become the leading Swiss manufacturer of chronographs in the not-too-distant future. The Calibre 1969 will bear a huge responsibility in terms of what lies ahead for the brand. With this in mind, it has already been designed and modelled so as to be as flexible as possible. Technically, its add-on module design will enable it to change its aspect depending on the complications used. From an aesthetic point of view, its compact size and thinness (6. 5mm) will allow it to blend into collections other than the men's chronographs that have forged the brand's reputation. Practically speaking, with almost 80 hours' power reserve, it will be comfortably positioned right up there with the best timepieces in terms of autonomy. Even today, the vast majority of contemporary chronographs barely manage half that!? TAG Heuer's Calibre 1969 features a modular design, making it flexible and able to accept different complications and layouts. TAG Heuer A new caliber in a new settingAlthough the La Chaux-de-Fonds site has a workforce of around 450, most of whom are in production, it has become too small for TAG Heuer's ambitions. A few weeks ago, the brand opened a new unit in Chevenez. This will be fully dedicated to production. At the same time, TAG Heuer will continue to call on the services of its long-standing partners, some of whom are closely related, belonging to the same group. One such firm is Artecad, which will be producing a large share of the dials for the future timepieces based on the Calibre 1969. While it is part of the group, Artecad also remains free to work for outside entities: for TAG Heuer, this ensures that it has open-minded partners, constantly gaining fresh experience and new expertise. The replica watch dials designed for the 1969 base are an essential component of TAG Heuer's strategy for the future. Whereas the Calibre 1887 had a '12/3/6' counter layout (with the counter dials positioned at 12, 3 and 6 o'clock), the 1969 features a tricompax 3/6/9 arrangement. More knowledgeable connoisseurs will catch the explicit reference to the brand's historical chronographs. The name of the new timepiece is quite simply a reference to this history: 1969 was the year that saw the arrival of TAG Heuer's original founding caliber, the legendary Calibre 11 - the launchpad for its Monaco replica watches. Today, the Calibre 1969 marks a return to the style that has shaped the legend of the brand. In terms of design, it also offers an excellent alternative to the Calibre 1887. All TAG Heuer complications are individually tested. The 1969 will have a power reserve of nearly 80 hours. TAG Heuer A colourful yearFor TAG Heuer, 2013 is likely to be just as important in its history as 1969. Only time will tell. That said, the brand is already heralding another colourful year, as can be seen from the visual identity chosen for the festive season. This features a movement assembling itself amid bright light and the clearly displayed tagline: "The art of manufacturing". More than ever before, TAG Heuer is modelling itself as an integrated, forward-looking firm that also cherishes its past. It will be continuing to explore the future thanks to its R&D, which has led to some of the most breath-taking timekeeping developments of the past century. newsfeed. brandthinkasia. com - April seventeen, 2009
Davidoff flagship retail store in Kuala Lumpur. DR
This is definitely the premiere of the retail strategy wherein the brand's flagship merchants provide as influential additions for the brand's in general distribution network. The Malaysian opening is followed by yet one more flagship retail store in Beijing, China? in April 2009. The distinguished Malaysian deal with for Davidoff replica watches, leather-based merchandise, composing instruments and fragrances is ready during the exciting Starhill Gallery, housing the finest global luxurious brand names, like Louis Vuitton, Dior and Fendi - a buying experience for travellers along with the much more affluent inhabitants of Kuala Lumpur. Says Christian Schaffner, CEO of Zino Davidoff Investing AG: "We are happy to open up our initial flagship retail store in collaboration while using the Starhill Gallery in Kuala Lumpur. Kuala Lumpur and Malaysia type an international vacation hub and a crucial browsing spot in Southeast Asia, so it's a organic step that we open a boutique here. Starhill Gallery is often a spouse that life around our substantial benchmarks of high-quality and it has an influential impression. We have been consequently extremely smitten by this opening. " Dato' Francis Sew, President of Mystique Universal proceeds to condition that, "It presents us incredible satisfaction to obtain the Davidoff brand name beneath Mystique Common as being the values the label represents is a thing we would ideally need to embody. Sentiments of luxury, class and good quality have all grown to be emblems on the brand" Davidoff's outlets, being founded worldwide in strategic towns, are designed in line with the company's retail philosophy, "Inviting Luxury" - a concept developed in shut collaboration with architects possessing in depth working experience within the luxury industry. "Inviting Luxury" conveys a pleasant, warm, still distinguished welcome to clients. Considered one of the central aspects of the store's structure is encouraged by a common "ocean liner" vacation trunk, with characteristic metallic corners and unique leather exterior. It mirrors the brand's travel-oriented impression. The exquisite atmosphere invitations guests to find and luxuriate in the planet of Davidoff. A source of inspiration with the thought will be the company's founder, Zino Davidoff himself a passionate traveller and male of lifestyle. The Davidoff brand so targets the global citizen and its lifestyle of movement and exploration. The Davidoff shop in Kuala Lumpur features a area region of 70 square meters. The house is simply the right size to guarantee a discreet, nice atmosphere, which has a sales group seasoned in serving an exclusive clientele, for example Kuala Lumpur's nobility, and also customers from throughout the globe. Independently, and no longer below license, Zino Davidoff Investing AG now manufactures replica watches, writing devices and leather posts less than its individual Really Zino way of life principle. The Swiss-made replica watch collection, with automated movements, is manufactured with top-quality elements. The leather merchandise created in Italy, and the existing selection of producing instruments produced by German craftsmen type harmonious additions to the overall idea. Davidoff BoutiqueUG twelve, Adorn Flooring, Starhill Gallery? About Zino Davidoff? Zino Davidoff SA is actually a firm active while in the luxury accessories business and isn't linked to any type of tobacco associated business enterprise. Hence Zino Davidoff SA/Zino Davidoff Trading AG push product (pictures, texts etcetera. ) should not be printed or employed in reference to or in relation to tobacco merchandise.