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By Samantha WalshThe heart and soul of watchmaking will not be nearly developing stunning, technically state-of-the-art equipment which will final for centuries. It is also about providing back again towards the planet that supports you for leads to that need support. Audemars Piguet does particularly that. Together with the sale of each Audemars Piguet watch, a delegated amount of cash goes to fund the Audemars Piguet Basis, which, because its creation in 1992, has safeguarded forests and connected environments around the globe. Jasmine Audemars, chairman from the board of your Audemars Piguet Basis. Not long ago, Chairman with the Board on the Audemars Piguet Basis, Jasmine Audemars, daughter of Jacques-Louis Audemars who started out the muse in 1992, talked completely with ATimelyPerspective with regards to the basis and its latest cause: assistance of the farming job while in the Cerrado location of Brazil. This location is known for its livestock farming and mining for eucalyptus and charcoal. Sad to say, the local tiny farmers have experienced on the fingers of much larger exporters and also the land has become ravaged. The Audemars Piguet Basis is funding 3 aspects of the program? that includes instruction younger farmers, restoring biodiversity and reforesting land. "We are attempting to help make a variation on this planet. You can find a great deal to try and do that it's tricky to not be discouraged by all we simply cannot do," suggests Mrs. Audemars. "The critical is always to focus on what we could do. A single fall of drinking water at a time as well as in the end you can get a river. "Brazil minimal lying areaAccording to Mrs. Audemars, the idea of saving forests and the environment was her father's plan much more than 20 several years back. "Our manufacturing unit is surrounded by forests which have been highly secured by regulations, so now we have been lucky since they're healthier forests. It encouraged my father and all of us that this can be a good outreach challenge. You'll find a lot of foundations out there that most of us must concentration on various things so we will carry out far more. "In addition for the Cerrado undertaking, Jasmine Audemars talks of the couple of other results in, which include a "bee hive" challenge wherein the muse will finance the setting up of one thousand beehives. "Currently, people today cut the trees to obtain to the honey, so developing obtainable beehives may help preserve the forests. "With the sale of each Audemars Piguet watch, a part on the proceeds goes to the Foundation. Viewed listed here will be the Royal Oak Offshore Chrono Safari. Without a doubt, to date, the foundation has a lot more than 80 assignments worldwide, and likewise supervises the environmental coverage of Audemars Piguet, which utilizes only FSC regulation paper from forests exploited in a sustainable style, among the other things. The foundation positive aspects in the scientific cooperation on the Global Union for Conservation of Nature (IUCN) and can take direction in the IUCN for its initiatives. The start of the mandate of Stephane Linder, TAG Heuer's new CEO, has seen a major milestone: creation of the brand's first manufactured caliber. To be sure, initial work on this commenced two years ago, but implementation really marks a step forward, securing the firm's watchmaking future. Ultimately, the new Calibre 1969 will become one of TAG Heuer's two pillars, along with the 1887. Together, by 2016 they will account for 20% of the chronographs produced by the brand. And that proportion is set to rise rapidly: TAG Heuer is aiming for total integration. As a result, it is set to become the leading Swiss manufacturer of chronographs in the not-too-distant future. The Calibre 1969 will bear a huge responsibility in terms of what lies ahead for the brand. With this in mind, it has already been designed and modelled so as to be as flexible as possible. Technically, its add-on module design will enable it to change its aspect depending on the complications used. From an aesthetic point of view, its compact size and thinness (6. 5mm) will allow it to blend into collections other than the men's chronographs that have forged the brand's reputation. Practically speaking, with almost 80 hours' power reserve, it will be comfortably positioned right up there with the best timepieces in terms of autonomy. Even today, the vast majority of contemporary chronographs barely manage half that!? TAG Heuer's Calibre 1969 features a modular design, making it flexible and able to accept different complications and layouts. TAG Heuer A new caliber in a new settingAlthough the La Chaux-de-Fonds site has a workforce of around 450, most of whom are in production, it has become too small for TAG Heuer's ambitions. A few weeks ago, the brand opened a new unit in Chevenez. This will be fully dedicated to production. At the same time, TAG Heuer will continue to call on the services of its long-standing partners, some of whom are closely related, belonging to the same group. One such firm is Artecad, which will be producing a large share of the dials for the future timepieces based on the Calibre 1969. While it is part of the group, Artecad also remains free to work for outside entities: for TAG Heuer, this ensures that it has open-minded partners, constantly gaining fresh experience and new expertise. The replica watch dials designed for the 1969 base are an essential component of TAG Heuer's strategy for the future. Whereas the Calibre 1887 had a '12/3/6' counter layout (with the counter dials positioned at 12, 3 and 6 o'clock), the 1969 features a tricompax 3/6/9 arrangement. More knowledgeable connoisseurs will catch the explicit reference to the brand's historical chronographs. The name of the new timepiece is quite simply a reference to this history: 1969 was the year that saw the arrival of TAG Heuer's original founding caliber, the legendary Calibre 11 - the launchpad for its Monaco replica watches. Today, the Calibre 1969 marks a return to the style that has shaped the legend of the brand. In terms of design, it also offers an excellent alternative to the Calibre 1887. All TAG Heuer complications are individually tested. The 1969 will have a power reserve of nearly 80 hours. TAG Heuer A colourful yearFor TAG Heuer, 2013 is likely to be just as important in its history as 1969. Only time will tell. That said, the brand is already heralding another colourful year, as can be seen from the visual identity chosen for the festive season. This features a movement assembling itself amid bright light and the clearly displayed tagline: "The art of manufacturing". More than ever before, TAG Heuer is modelling itself as an integrated, forward-looking firm that also cherishes its past. It will be continuing to explore the future thanks to its R&D, which has led to some of the most breath-taking timekeeping developments of the past century.