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The world of watchmaking distribution is in turmoil. Retailers with storefronts are being confronted by a growing number of boutiques that belong to the brands. On the fringes of this battle of the titans numerous alternative concepts are developing, rooted in a different idea of welcoming clients and offering them an exclusive experience. Amongst them, Ms Sotnikova's EKSO replica watch Gallery stands out thanks to its owner, its location and its range of brands. Ekaterina sotnikova, EKSO founder EKSO David Chokron: Ekaterina Sotnikova, what exactly is EKSO? Ekaterina Sotnikova: It's a gallery for the art of watchmaking, located in Paris' 8th arrondissement. It's a gallery, a meeting place. And it is a gallery's job to discover talents and make them known. The idea appeals to all watchmakers that pour their body and soul into their projects. I am not a supermarket. Your showroom is on the first floor in an office building. What made you choose this location? Having a boutique would mean that I needed security, sales personnel, a whole range of logistics. When I talk about my pieces, it's my passion that speaks and nobody else could give off the same vibe. I can't delegate my passion. And clients like that. I'm not really aiming to sell as such; things work differently. They discover things, they meet the watchmakers personally. That gives a lot more charm to the whole experience. People don't come to me by chance. What made you think of selling replica watches in this way? I am a former collector. I collected everything one shouldn't. My friends had the same replica watches as me, those one sees advertised. So I wondered what I could do. I discovered that a replica watch lives and needs attention. It's almost a living being. When I became interested in the technical side of things, it occupied a lot more of my head space. I discovered the great Manufactures. And then I moved to the next level - the point where one one needs to meet the creator of these miniature marvels. How did you start? To start off with nobody in the industry knew me. The easiest person to convince was Peter Speake-Marin. The aesthetics were not 100% mine but certainly cannot be confused with any others. The fact these replica watches have a strong personality attracted me. And then De Bethune? agreed to work with me. That opened doors for me. After that I went to Bovet, which is a rather large Manufacture by my standards, but one with a lot of craft work and the craftsmen are accessible. It is not yet a big group and people are passionate about what they do. How do you choose your partner brands? They must be passionate people imbued with the spirit of their Manufacture which is their baby. I need to know those who make the replica watches. Artistic folly never bothers me. On the contrary it is essential for creating something that will make an impression. I look for brands for which each piece is an event. What sort of relationship do you have with your eight brands? We have managed to created very close, friendly relationships. Certain brands simply wanted someone to sell their replica watches. And others didn't want to see their products just anywhere. These people often don't know how to sell themselves - they only know how to create replica watches. They are artists. Getting to know them is my job. What does this specialised watchmaking consist of? There are people who understand. My clients are enlightened connoisseurs. But I don't have people who want to flaunt their social status with a big brand. That allows them to demonstrate that they belong to a select circle. There are a lot of Russians, since that is a nation where I do a lot of advertising. And obviously my origins must serve some purpose. The Russians are capable of taking a little known piece and being pioneers. They are curious and less compartmentalised than elsewhere. Do your clients have any idea of the true value of things, despite the sophistication of their choice? Yes, certain brands are too expensive for their public. Today I think that the crisis has cleaned things up. People know what they want and how far they can go. And those who come to niche brands know how to count. The right price approach comes from them and I agree with that. Audemars Piguet - A fresh partnership with Sebastien Buemi | Entire world Occasions
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Sebastien BuemiPursuing its long-established involvement during the field of motor racing, notably together with its support for Jarno Trulli and sponsorship of the Tour Car, the Manufacture Audemars Piguet is delighted to announce its partnership while using the promising young Sebastien Buemi who has just turned twenty which is becoming a member of the exclusive ranks of Formulation one racing drivers. Switzerland has actually been eagerly awaiting a different Components 1 driver for the past fourteen years. Linked while using the graphic from the Manufacture Audemars Piguet, Sebastien Buemi from Canton Vaud will commence the 2009 year in Melbourne on March 29th, with the wheel of the Toro Rosso racing car driven by a Ferrari motor. In signing the agreement with Sebastien Buemi in Lausanne on February twenty seventh 2009, Audemars Piguet's CEO Philippe Merk mentioned: "For Audemars Piguet, partnering this youthful male having a resolutely preventing spirit was a completely organic alternative. He embodies our brand name values by way of the Custom of a household firmly anchored on the globe of motor sports activities; the Excellence of his occupation up to now; plus the Daring he has displayed in achieving the very best level of his discipline". After getting Swiss winner from the mini-category with the age of 9 and after that European go-kart winner in 2002, he began racing single-seater cars and trucks the following year. Correct with the to start with race inside the Components BMW sequence, he was seen by Purple Bull who signed a five-year deal with him, resulting in a string of impressive outcomes including becoming Method BMW vice-champion in 2005, Formula 3 vice-champion in 2007 and GP2 Asian collection vice-champion in 2008. His history is studded with exceptional accomplishments these types of given that the GP2 race at Magny-Cours, the opening party of your French Grand Prix in 2008: obtaining set off in the 21st location around the starting off grid, he pulled off a superb victory, the very first of his two wins inside the 2008 European series. Inside the previous yr, his talent experienced currently propelled him to the place as being the third driver to the F1 Purple Bull racing crew, at the age of just eighteen. On December 22nd 2008, Sebastien Buemi signed his initial agreement for a full-fledged Formulation one racing driver, while using the Scuderia Toro Rosso. The younger guy from Canton Vaud nevertheless features a extended highway ahead of him in his try to match as well as surpass the feats of his illustrious fellow countrymen these types of as Toulo de Graffenried, Clay Regazzoni and Marc Surer.
Philippe Merk, Sebastien Buemi and Olivier Quillet? Audemars Piguet, a fervent athletics fanatic, is especially proud to welcome this gifted younger Method 1 driver into its circle of ambassadors. He will be sporting the iconic Royal Oak Offshore design, an undisputed benchmark from the discipline of Status sports.
Sebastien Buemi going to the manufacture