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Founded in 1780, the Maison Chaumet has had a long, celebrated history having navigated the years of the French Revolution to become jeweler to the emperor Napoleon before entering in 1999 the stables of the luxury group LVMH. Given that heritage, it is surprising that the brand managed to traverse the centuries that saw the apogee of flowers in jewelry design without ever producing a floral collection. "There were flowers in Chaumet's past collections but never a complete floral collection," said Thierry Fritsch, the brand's chief executive in an interview in Chaumet's salons overlooking the Place Vend? me. "This is a turning point for us and a magical moment as we establish our new floral codes. Last fall, Chaumet plucked the hydrangea, known as the "Hortensia" in French, as the new muse to which it dedicated its latest collection of haute joaillerie and replica watches inspired by the delicately luscious flower. "The flower is an integral part of the imagination of the jeweler," Mr. Fritsch said. "We chose the hortensia for its subtle complexity. "Flowers have been an essential element of brand-building for number of jewelry and watchmaking brands. Chanel has it camellia, Dior its rose, and Cartier its orchid. Chaumet's challenge was to handpick a flower that was not identifiable with another brand yet afforded sufficient aesthetic texture to inspire an entire collection. "It was the hortensia's versatility that won us over in the end," Mr. Fritsch said. Growing in billowy blossoms, the hydrangea comes in different shapes known as mop head, lace cap or conical, blooming mostly in white but also in shades of blue, red, pink or purple depending on the pH of its soil. Its natural variety makes the hydrangea both a malleable and a challenging choice for Chaumet as a recognizable symbol. While it is too soon to tell if the "hortensia" will attain an iconic status at Chaumet, the seeds of its organic growth have been sown. "Haute joaillerie, like haute couture, is a laboratory of style," Mr. Fritsch said. "We have already created 24 pieces in the Hortensia Haute Joaillerie collection and will continue to explore this flower's possibilities. "Chaumet's Hortensia replica watch collection includes seven timepieces with motifs that explore the diversity of the flower in stylized, open-worked and sculpted variations. In the haute joaillerie replica watch collection, two limited edition automatic tourbillon replica watches celebrate the blue and white hydrangeas with a floral decor executed in sculpted and hand-engraved "grand feu" enamel. Hortensia High Jewelry automatic tourbillon complication - blue Chaumet The Hortensia Riviere watch, a one-of-a-kind piece, is set with a ruby bracelet while its 18 carat pink gold dial boasts sapphires, diamonds, rubies and rubellites. Hortensia High Jewelry "Riviere" replica watch Chaumet The Secret watch, also a one-of-a-kind model, features a bouquet of pink hydrangeas to conceal a white mother-of-pearl dial, revealed only as the flowers, paved with brilliant-cut diamonds and set with pink sapphires, sculpted cabochon-cut opals and tourmalines are moved aside. Hortensia High Jewelry "Secret" replica watch Chaumet The force behind the Hortensia collection is Chaumet's creative director, Claire Deve-Rakoff, a long-time independent designer of costume jewelry whose pedigree includes top brands like Chanel, Harry Winston and Swarovski. When Ms. Deve-Rakoff joined Chaumet in 2012, she was new to designing replica watches. "I was not told that I would be designing replica watches, so for research and inspiration, I searched the house archives and roamed through the Musee des Arts Decoratifs," Ms. Deve-Rakoff said. "For me, the main challenge was to bring modernity to the traditional theme of the flower," she said. Feminine and delicate, the pieces in the replica watch collection derive their modernity from their architectural asymmetry, the overlay of stones and colors and the geometric rhythm of the pieces that flows from their subtle gradation of color. Whether the "Hortensia" will become an iconic symbol of the Maison Chaumet, only time will tell. "We were not looking for a new symbol for Chaumet," Mr. Fritsch said. "Still, we wish our Hortensia line a long life. " newsfeed. brandthinkasia. com - April seventeen, 2009
Davidoff flagship retail store in Kuala Lumpur. DR
This is definitely the premiere of the retail strategy wherein the brand's flagship merchants provide as influential additions for the brand's in general distribution network. The Malaysian opening is followed by yet one more flagship retail store in Beijing, China? in April 2009. The distinguished Malaysian deal with for Davidoff replica watches, leather-based merchandise, composing instruments and fragrances is ready during the exciting Starhill Gallery, housing the finest global luxurious brand names, like Louis Vuitton, Dior and Fendi - a buying experience for travellers along with the much more affluent inhabitants of Kuala Lumpur. Says Christian Schaffner, CEO of Zino Davidoff Investing AG: "We are happy to open up our initial flagship retail store in collaboration while using the Starhill Gallery in Kuala Lumpur. Kuala Lumpur and Malaysia type an international vacation hub and a crucial browsing spot in Southeast Asia, so it's a organic step that we open a boutique here. Starhill Gallery is often a spouse that life around our substantial benchmarks of high-quality and it has an influential impression. We have been consequently extremely smitten by this opening. " Dato' Francis Sew, President of Mystique Universal proceeds to condition that, "It presents us incredible satisfaction to obtain the Davidoff brand name beneath Mystique Common as being the values the label represents is a thing we would ideally need to embody. Sentiments of luxury, class and good quality have all grown to be emblems on the brand" Davidoff's outlets, being founded worldwide in strategic towns, are designed in line with the company's retail philosophy, "Inviting Luxury" - a concept developed in shut collaboration with architects possessing in depth working experience within the luxury industry. "Inviting Luxury" conveys a pleasant, warm, still distinguished welcome to clients. Considered one of the central aspects of the store's structure is encouraged by a common "ocean liner" vacation trunk, with characteristic metallic corners and unique leather exterior. It mirrors the brand's travel-oriented impression. The exquisite atmosphere invitations guests to find and luxuriate in the planet of Davidoff. A source of inspiration with the thought will be the company's founder, Zino Davidoff himself a passionate traveller and male of lifestyle. The Davidoff brand so targets the global citizen and its lifestyle of movement and exploration. The Davidoff shop in Kuala Lumpur features a area region of 70 square meters. The house is simply the right size to guarantee a discreet, nice atmosphere, which has a sales group seasoned in serving an exclusive clientele, for example Kuala Lumpur's nobility, and also customers from throughout the globe. Independently, and no longer below license, Zino Davidoff Investing AG now manufactures replica watches, writing devices and leather posts less than its individual Really Zino way of life principle. The Swiss-made replica watch collection, with automated movements, is manufactured with top-quality elements. The leather merchandise created in Italy, and the existing selection of producing instruments produced by German craftsmen type harmonious additions to the overall idea. Davidoff BoutiqueUG twelve, Adorn Flooring, Starhill Gallery? About Zino Davidoff? Zino Davidoff SA is actually a firm active while in the luxury accessories business and isn't linked to any type of tobacco associated business enterprise. Hence Zino Davidoff SA/Zino Davidoff Trading AG push product (pictures, texts etcetera. ) should not be printed or employed in reference to or in relation to tobacco merchandise.