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OMEGA, the formal timekeeper from the London 2012 Olympic Game titles, unveiled its worldwide advertising and marketing marketing campaign with the London Video games today, celebrating the brand's abundant Olympic record and also the good times in time that are at the coronary heart in the Olympic motion.
The television business, created in 15-, 30- and 60-second variations, characteristics Chinese diver Qiu Bo, U. S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U. S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U. S. pole vaulter Jenn Suhr - all Olympic hopefuls and OMEGA Manufacturer Ambassadors - and concentrates on the athletes' routines and concentration while in the pivotal minutes and seconds in advance of competitiveness.
The soundtrack was offered by the Rolling Stones, who on this Olympic yr are celebrating fifty several years as London's most iconic tunes makers. Their 1981 hit, Begin Me Up , with its pulsating and promptly recognizable opening guitar riff is remixed by star producer Don Was and delivers the ideal soundscape for the world-class athletes.
The shooting program and places for your place ended up rather bold, said OMEGA president Stephen Urquhart. Even so the result is potent and emotional and we are pretty pleased along with the final result. The Rolling Stones would be the definitive London band and we are thrilled with this particular mix that breathes new lifestyle right into a wonderful music which the globe has cherished of 30 many years.
The business was filmed at 5 independent locations in South Florida. Ennis and Suhr filmed at Solar Existence Stadium, the seventy five,000-seat dwelling from the NFL's Miami Dolphins; community rowers through the Miami Rowing Club and an Olympic-hopeful archer shot at Vital Biscayne's Miami Maritime Stadium; Qiu Bo took into the 10 meter platform with the Fort Lauderdale Aquatic Complicated; Tyson Gay and his training companions from Pure Athletics in Orlando filmed at Miami's Curtis Park; and Coughlin and Le Clos shot at Ransom Everglades School's new aquatic intricate.
The day was seriously fun, claimed Coughlin of her shoot at Ransom Everglades University. Timing is almost everything during the activity of swimming and i am quite happy to become an element with the OMEGA relatives.
The OMEGA crew was so helpful and supportive in helping me experience at ease in an atmosphere I'm definitely not, stated Suhr of her shoot day in Miami. The quantity of perform that goes into this, with the quantity of people today on set, on the preparing, is incredible. Oxbow races from the Longines clockat the end line on the 138th functioning on the Preakness STaesk yesterday. (photograph: Diane Bondareff/Invision for Longines/AP Illustrations or photos)Yesterday in Baltimore, the prestigious 138th Preakness Stakes befell the next leg from the 2013 Triple Crown. Even though Orb experienced gained the Kentucky Derby previously this month, yesterday, Oxbow took the win upsetting the chance to get a Triple Crown get in Belmont. Oxbow led the race from start to end in Preakness, and it represented the sixth victory for Corridor of Fame coach D. Wayne Lukas an fifteenth Triple Crown victory (probably the most in horse racing history). Orb completed fourth just after startin about the rail position. Jockey Gary Stevens on Oxbow celebrates. (image: Diane Bondareff/Invision for Longines/AP Illustrations or photos)There to time all 3 races is Longines, the Swiss watchmaker identified for its well known timepieces. Given that the Formal replica watch and Timekeeper of the situations, Longines includes a visible existence on the tracks with clocks and a electronic Longines countdown clock. The brand also presents replica watches to the owner, coach and jockey from the winning horse. The truth is, the Maryland Jockey Club introduced a long-term partnership with Longines that includes naming Longines given that the Official Timekeeper and replica watch with the Preakness Stakes, as well as being the title spouse during the Longines Dixie Stakes, and the presenting associate with the International Pavilion. Juan Carlos-Capelli, center, along with his son Thomas, and Jennifer Judkins, still left, each of Longines, award trainer D. Wayne Lukas, second still left, jockey Gary Stevens and Erin Kelley, daughter of owner Brad Kelley, with their Longines St. Imier chronographs immediately after their horse Oxbow received the 138th Preakness Stakes, May eighteen, 2013, in Baltimore, MD. (Diane Bondareff/Invision for Longines/AP Images)Longines president Walter von K? nel stated. "This new partnership reinforces our motivation to equestrian athletics from the US and demonstrates our devotion to and keenness for these enjoyable sports, which match correctly with our core values of class, custom and general performance. "