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The scene is Edinburgh, in 2011. Maximilian Büsser is attending a gala event. Seated next to him is a well-known financier at the head of a major bank. The two connoisseurs of fine objects inevitably end up discussing watchmaking. While Maximilian Büsser is already a key player in the field, he is taken aback by one particular exchange with his neighbour that evening. When the founder of MB&F asks him to name his latest watchmaking crush, the banker's pithy response is "Reuge". The music-box manufacturer? Isn't that a surprising investment for a savvy financial wizard? The reply is equally emphatic: "With Reuge, I'm not looking for a return on investment. This House is so exceptional that it must thrive and develop. " Maximilian ponders this thought for a few days, a few months… and ends up picking up his sketchpad. A new type of machine"I created MB&F to develop unique, beautiful and unprecedented projects. The creations by Reuge were sitting there right under my nose and there was an evident kinship with our mindset, yet I had never dreamed of a joint endeavour", admits Maximilian Büsser. "What on earth could I personally do to pay tribute to Reuge? " For 150 years, Reuge has been synonymous with musical movements. Its first musical pocket-replica watches date back to 1865, a time when many of today's manufacturers were not yet born. Established by the Reuge family in whose hands it remained for over a century, the firm has constantly kept pace with its times, transitioning smoothly from musical automata to the most modern sound devices such as the mp3 player. Bearing in mind this inestimably precious heritage, the founder of MB&F pondered the fundamental question: "what on earth could I personally do to pay tribute to Reuge? " The answer became self-evident, sparked by the history of MB&F: create a new 'Machine' that would not be tagged 'Horological' this time but simply 'Music', thereby offering the best of the two brand worlds. The MusicMachine by MB&F is released in a limited edition comprising 33 white and 33 black models. MB&F A bold gambleCreating this object was nonetheless a daring exercise: MB&F channels a 1960s and 70s vibe brimming with super heroes and comic strip culture, whereas Reuge crafts wood and plays sonatas and concertos. Maximilian Büsser was nonetheless determined to follow through on the project and to adopt an uncompromising stance. There would be no 'middle ground' between the worlds of Reuge and MB&F: has anyone ever since a spaceship playing a Bach prelude when you open its cockpit? Instead of satisfying devotees of the two brands, the result of any such crossover move would only have disappointed all of them. "The brilliance of the Reuge artisans is quite simply boundless" Maximilian Büsser thus decided to stake it all and came up with a fully completed plan! "I went straight to the point by submitting the project to Reuge exactly as I wanted it and reqeusting 'can you make this for me? ' They made no promises but asked for just one thing: a 12-month lead time. By the time the 12 months were up, I had my MusicMachine on my desk, an exact replica of the plans I had given them. The brilliance of the Reuge artisans is quite simply boundless". Reuge has indeed patiently forged this technical mastery over the last century and a half. It is currently the only company capable of reproducing any melody covering up to six or seven octaves into a mechanical piano with 36, 72 or 144 notes. The exercise suggested by Max Büsser was thus entirely in tune with the firm's creative approach. The design was entirely dreamed up by Max Büsser and his team and transformed into reality within less than 12 months by the Reuge artisans. MB&F Master strokeThe MusicMachine was presented at Baselworld 2013, its only flaw being that it was issued in a 66-piece limited series. Maximilian Büsser confesses: "I had ordered 33 black and 33 white versions, thinking that selling half of them would already be a good thing. " MB&F in fact received 85 firm orders, which meant that some stores that had requested up to 20 units had to lower their sights. And speaking of authentic philanthropy and a will to preserve the heritage of artistic crafts, it is important to specify that MB&F made no profit from this operation, since the orders were directly taken, fulfilled and delivered by Reuge itself. In keeping with its motto, MB&F will never remake this MusicMachine. The last of them are currently in production and should be delivered this year. End of story? Rather its beginning, since Maximilian Büsser freely admits that this unexpected success has encouraged him to work on other projects with Reuge. Baselworld 2014 will probably thus dance to the tune of the new MB&F 'friend". It is for example a well-known fact that Reuge is capable of developing and producing a complete range of singing birds and musical replica watches with or without automata… exactly the kind of feats liable to nurture MB&F's fertile imagination!Listen to the Melodies? Star Wars - 1977 (J. Williams)Imperial March - 1980 (J. Williams)Star Trek - 1979 (J. Goldsmith)The Wall - 1979 (Pink Floyd)Smoke On The Water - 1973 (Deep Purple)Imagine - 1971 (John Lennon) Currently, most luxurious wristreplica watches don't want winding. In its place, they're powered by movement. As long as a self-winding replica watch on a regular basis adorns its owner's wrist, it will in no way end telling some time. replica watches haven't usually been using this method. What is actually extra, lots of of present day lower-priced replica watches continue to have to have every day winding to help keep the palms transferring. What's the story behind the self-winding watch? Switzerland, 1986. The Japanese watchmaker Seiko unveils a brand-new replica watch underneath the trial identify AGM. Remarkably, even though it truly is a battery powered quartz watch, Seiko claims it will in no way stop. The AGM's battery is recharged by kinetic strength, so whilst it truly is getting worn, it'll always keep going. The replica watch launched into the public in 1988, as well as the new technology swiftly caught the creativity of replica watch fans world wide. In 1991, Seiko relaunched the replica watches underneath the Kinetic brand name title, and their level of popularity continued. In the initial 20 years once the AGM released, Seiko offered over eight million computerized quartz replica watches. Seiko was a pioneer, and it has made a know-how several other watchmakers have effectively replicated. Citizen tried using with it is $1,000 Eco-Drive Duo, nevertheless it unsuccessful to catch the attention of customer interest, and Citizen withdrew the Duo through the industry. The most notable good results would be the Autoquartz movement by Swiss watchmaker ETA SA. ETA's autoquartz movements are employed by many luxury watchmakers, together with Tissot, Rado, Longines and Fortis. Seiko's kinetic replica watches launched twenty five year's ago, but Seiko were not the very first to invent an automatic watch. They ended up numerous year's driving the initial computerized watch. Centuries guiding, in fact. To search out the first computerized watch, we have to return to 18th century Switzerland. The Neuchatel mountains, the early 1770s. A middle aged watchmaker, Abraham-Louis Perrelet is in his 40s. Perrelet has devoted his existence to your examine of your time and replica watches, but feels that time, for him, is managing out. His lifestyle to this point has become unremarkable. He nonetheless life just a limited wander from your area he was born. He is had 1 breakthrough, which he could be remembered for. He invented a instrument for restoring harmed gear enamel in pocket replica watches. But in truth, he would like to complete a thing exceptional that can put his name down in history. At some point, Perrelet is struck by an thought. We don't understand how or when particularly, but probably he was sitting down looking at the pendulum swing of the clock when he had his Eureka second. What if a pendulum may very well be set inside of a watch? Because the replica watch wearer moved about the place of work, or walked throughout the city, the pendulum would swing, winding up the watch. Perrelet established to operate, and by 1776 he had a prototype automatic pocket watch. He quickly made products for sale, and he began advertising the replica watches at 2 times the cost of a high quality common watch. A yr afterwards, with all the automatic replica watch however marketing effectively, the Genera Society of Arts reported that "fifteen minutes stroll suffices for making the replica watch operate eight times. "A stopclock created to the system prevented the replica watch from overwinding. Or as the Geneva Culture of Arts set it, "owing to a stopclock, continuation of your strolling movement can not harm the watch. "Despite his wonderful accomplishment, Perrelet's like of replica watches under no circumstances ceased. He designed his very last replica watch with the age of ninety five, lower than two several years in advance of his dying.