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The world of watchmaking distribution is in turmoil. Retailers with storefronts are being confronted by a growing number of boutiques that belong to the brands. On the fringes of this battle of the titans numerous alternative concepts are developing, rooted in a different idea of welcoming clients and offering them an exclusive experience. Amongst them, Ms Sotnikova's EKSO replica watch Gallery stands out thanks to its owner, its location and its range of brands. Ekaterina sotnikova, EKSO founder EKSO David Chokron: Ekaterina Sotnikova, what exactly is EKSO? Ekaterina Sotnikova: It's a gallery for the art of watchmaking, located in Paris' 8th arrondissement. It's a gallery, a meeting place. And it is a gallery's job to discover talents and make them known. The idea appeals to all watchmakers that pour their body and soul into their projects. I am not a supermarket. Your showroom is on the first floor in an office building. What made you choose this location? Having a boutique would mean that I needed security, sales personnel, a whole range of logistics. When I talk about my pieces, it's my passion that speaks and nobody else could give off the same vibe. I can't delegate my passion. And clients like that. I'm not really aiming to sell as such; things work differently. They discover things, they meet the watchmakers personally. That gives a lot more charm to the whole experience. People don't come to me by chance. What made you think of selling replica watches in this way? I am a former collector. I collected everything one shouldn't. My friends had the same replica watches as me, those one sees advertised. So I wondered what I could do. I discovered that a replica watch lives and needs attention. It's almost a living being. When I became interested in the technical side of things, it occupied a lot more of my head space. I discovered the great Manufactures. And then I moved to the next level - the point where one one needs to meet the creator of these miniature marvels. How did you start? To start off with nobody in the industry knew me. The easiest person to convince was Peter Speake-Marin. The aesthetics were not 100% mine but certainly cannot be confused with any others. The fact these replica watches have a strong personality attracted me. And then De Bethune? agreed to work with me. That opened doors for me. After that I went to Bovet, which is a rather large Manufacture by my standards, but one with a lot of craft work and the craftsmen are accessible. It is not yet a big group and people are passionate about what they do. How do you choose your partner brands? They must be passionate people imbued with the spirit of their Manufacture which is their baby. I need to know those who make the replica watches. Artistic folly never bothers me. On the contrary it is essential for creating something that will make an impression. I look for brands for which each piece is an event. What sort of relationship do you have with your eight brands? We have managed to created very close, friendly relationships. Certain brands simply wanted someone to sell their replica watches. And others didn't want to see their products just anywhere. These people often don't know how to sell themselves - they only know how to create replica watches. They are artists. Getting to know them is my job. What does this specialised watchmaking consist of? There are people who understand. My clients are enlightened connoisseurs. But I don't have people who want to flaunt their social status with a big brand. That allows them to demonstrate that they belong to a select circle. There are a lot of Russians, since that is a nation where I do a lot of advertising. And obviously my origins must serve some purpose. The Russians are capable of taking a little known piece and being pioneers. They are curious and less compartmentalised than elsewhere. Do your clients have any idea of the true value of things, despite the sophistication of their choice? Yes, certain brands are too expensive for their public. Today I think that the crisis has cleaned things up. People know what they want and how far they can go. And those who come to niche brands know how to count. The right price approach comes from them and I agree with that.
Great Wednesday morning, afternoon, night, night, wherever you will be my expensive reader! These days we have now one thing exclusive in your case - a perfectly acknowledged Christophe Claret X-TREM one that each one the fashionable and sophisticated enjoy fanatics now heard about and maybe seen, and more exactly the Pinball model of it, restricted to one piece, and designed solely for the Only View Auction in September this yr.
As being the replica watch is traveling around the globe now I had been fortunate more than enough to seek out it at Antiquorum, an great auction home in Geneva.
The replica watch appears actually funky and fun and reminds on the classical sport of Pinball, particularly with the two little balls to the sides, exhibiting the retrograde several hours over the remaining and retrograde minutes over the suitable aspect on the look at.
Even so usually do not let the search trick you! This can be a very critical enjoy, made with a few extremely really serious mechanics to get a really major cause - the cash collected from auctioning it is going to be donated on the Duchenne muscular dystrophy exploration, and with all the estimated starting cost of all over CHF 300'000 it is actually a very substantial donation that may be made.
The enjoy itself sits very awesome with a somewhat significant wrist, thanks to its curvy condition, and with the Claret signature tourbillon at 6 o'clock it'll be seeking straight at you. The enjoy is wounded and established in the back again, in addition to a authentic surprise for me was which the balls showing time are not from the closed capsules, but exposed, and you may even contact them (but I didn't as was not absolutely sure regarding the impact on the look at). This was a shock simply because inside the original edition of your X-TREM 1 is totally closed (even though personally I like it in excess of the Pinball). Too as the 'TILT' button moves the hour ball up.
They're a few of the very first reside images in the Pinball, and we are going to soon be submitting additional brilliant replica watches designed especially for your Only Enjoy Auction, so keep all over :)
We hope you preferred the posting and also the observe and please give your thoughts on it from the responses.