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OMEGA, the formal timekeeper from the London 2012 Olympic Game titles, unveiled its worldwide advertising and marketing marketing campaign with the London Video games today, celebrating the brand's abundant Olympic record and also the good times in time that are at the coronary heart in the Olympic motion.
The television business, created in 15-, 30- and 60-second variations, characteristics Chinese diver Qiu Bo, U. S. swimmer Natalie Coughlin, British heptathlete Jessica Ennis, U. S. sprinter Tyson Gay, South African swimmer Chad Le Clos and U. S. pole vaulter Jenn Suhr - all Olympic hopefuls and OMEGA Manufacturer Ambassadors - and concentrates on the athletes' routines and concentration while in the pivotal minutes and seconds in advance of competitiveness.
The soundtrack was offered by the Rolling Stones, who on this Olympic yr are celebrating fifty several years as London's most iconic tunes makers. Their 1981 hit, Begin Me Up , with its pulsating and promptly recognizable opening guitar riff is remixed by star producer Don Was and delivers the ideal soundscape for the world-class athletes.
The shooting program and places for your place ended up rather bold, said OMEGA president Stephen Urquhart. Even so the result is potent and emotional and we are pretty pleased along with the final result. The Rolling Stones would be the definitive London band and we are thrilled with this particular mix that breathes new lifestyle right into a wonderful music which the globe has cherished of 30 many years.
The business was filmed at 5 independent locations in South Florida. Ennis and Suhr filmed at Solar Existence Stadium, the seventy five,000-seat dwelling from the NFL's Miami Dolphins; community rowers through the Miami Rowing Club and an Olympic-hopeful archer shot at Vital Biscayne's Miami Maritime Stadium; Qiu Bo took into the 10 meter platform with the Fort Lauderdale Aquatic Complicated; Tyson Gay and his training companions from Pure Athletics in Orlando filmed at Miami's Curtis Park; and Coughlin and Le Clos shot at Ransom Everglades School's new aquatic intricate.
The day was seriously fun, claimed Coughlin of her shoot at Ransom Everglades University. Timing is almost everything during the activity of swimming and i am quite happy to become an element with the OMEGA relatives.
The OMEGA crew was so helpful and supportive in helping me experience at ease in an atmosphere I'm definitely not, stated Suhr of her shoot day in Miami. The quantity of perform that goes into this, with the quantity of people today on set, on the preparing, is incredible. Jaeger-LeCoultre announced now the MAD ABOUT REVERSO contest on Fb, supplying members a chance to earn a Reverso observe.
Before this year the manufacturer created a particular limited engraved design of their iconic Reverso observe to get a Grande Reverso Extremely Slim Tribute towards the award-winning AMC collection Mad Adult men. The contest, which started now, will run as a result of March 26th.
Thanks to the appliance Instagram, each user wishing to take part in the contest is invited to produce an first advertising and marketing campaign for the iconic Grande Reverso Ultra Slender Tribute to 1931 just as if they was the resourceful director on the hottest Madison Avenue Advertising and marketing Agency back again in the nineteen sixties, who had just landed their initially client, the renowned watchmaker Jaeger-LeCoultre.
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Obtain the imaginative brief as well as Reverso enjoy photo on Fb.
Build your exclusive promotion campaign with the Reverso observe making use of Instagram application.
Publish and share your authentic advertising marketing campaign on Instagram together with the caption #MadAboutReverso and jaegerlecoultre.
Add and post your initial promotion campaign for that Reverso view to MAD ABOUT REVERSO Contest segment on Facebook.
Share your layout and invite your mates to vote for yourself until eventually March 26, 2012.